Privacy Policy

We collect the following personal information when you:

• Create an Account: Name, email address, mobile number, date of birth, gender
• Place an Order: Billing and shipping addresses, payment information
• Contact Us: Name, email address, phone number, message content
• Subscribe to Newsletter: Email address and preferences
• Participate in Promotions: Personal details as required for specific campaigns

We automatically collect certain technical information including:

• Device Information: Device type, browser type and version, operating system
• Usage Data: Pages visited, time spent on pages, click patterns, search queries
• Location Data: IP address, general geographic location
• Cookies and Tracking: Website preferences, login status, shopping cart contents

We use your personal information for the following purposes:

• Order Processing: Processing and fulfilling your jewelry orders, managing payments, and coordinating delivery
• Account Management: Creating and maintaining your user account, managing preferences and order history
• Customer Service: Responding to inquiries, providing support, handling returns and exchanges
• Communication: Sending order confirmations, shipping updates, promotional emails, and newsletters
• Website Improvement: Analyzing usage patterns to improve our website functionality and user experience
• Marketing: Personalizing product recommendations, sending promotional offers, and conducting marketing campaigns
• Legal Compliance: Complying with applicable laws, regulations, and legitimate business requirements
• Fraud Prevention: Detecting and preventing fraudulent activities and maintaining platform security

• Razorpay: Secure payment processing for all transactions
• Banking Partners: As required for payment verification and processing

• Google Analytics: Website traffic analysis and user behavior insights
• Marketing Tools: Email marketing platforms and promotional campaign management
• Social Media Platforms: Instagram, Facebook, and Pinterest integrations

• Shipping Partners: BlueDart, Shree Maruti, Shiprocket, India Post, DTDC for order delivery
• Communication Services: SMS and email service providers
• Cloud Services: Website hosting and data storage services

• Encryption: All sensitive data is encrypted both in transit and at rest
• Access Controls: Strict access controls and authentication procedures
• Secure Platforms: We work only with authentic and validated service providers
• Regular Monitoring: Continuous monitoring for security threats and vulnerabilities
• Data Backup: Regular backups to prevent data loss

• Access Right: Request information about what personal data we hold about you
• Correction Right: Request correction of inaccurate or incomplete personal information
• Deletion Right: Request deletion of your personal information (subject to legal requirements)
• Portability Right: Request a copy of your personal data in a structured format
• Opt-out Right: Unsubscribe from marketing communications at any time
• Account Deactivation: Request deactivation of your user account

We may send you the following types of marketing communications:

• Email Newsletters: Product updates, fashion trends, and exclusive offers
• Promotional Emails: Special discounts, sales announcements, and new arrivals
• SMS Messages: Order updates, delivery notifications, and promotional offers
• Push Notifications: When using our mobile app (when available)

Social media integrations may include:

• Social Login: Sign in using your social media accounts
• Sharing Buttons: Share products and content on your social media profiles
• Social Feeds: Display our social media content on our website
• Advertising Pixels: For targeted advertising on social media platforms

• Update the “Last Updated” date at the top of this policy
• Notify you of significant changes via email or website notification
• Post the updated policy on our website
• Provide a reasonable notice period before changes take effect